GM returns to PGA Tour with Cadillac sponsorship of Florida tournament

General Motors Co., a longtime sponsor of golf's signature PGA Tour, is returning to the links next year in a big way.

Cadillac, GM's luxury brand, announced today that it will be the title sponsor of the World Golf Championships tournament in Doral, Fla., in March. The brand will also serve as an umbrella sponsor of the World Golf Championships, featuring four different tournaments, throughout 2011.

Cadillac declined to comment on how much the sponsorship would cost.

“The World Golf Championships are all about the highest level of performance on a global stage,” Don Butler, Cadillac's vice president of marketing, said in a statement. “As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience.”

Up until last year, the Buick Open was a signature event for the PGA Tour, but GM dropped the Buick brand's 50-year sponsorship after declaring bankruptcy in 2009.

The PGA, which has lost some sponsors in the wake of the recession, welcomed the return of GM, a major advertiser.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101129/OEM/101129892/1259#ixzz16nRT0Gko

Cadillac Dealers

Cadillac CTS-V Named Car And Driver 10Best

GM Only American Automaker to Earn Two Spots on Prestigious List

DETROIT – For the fourth consecutive year, the Cadillac CTS family has been named to the Car and Driver 10Best list. This year, the award recognizes the Cadillac CTS-V Sport Sedan, CTS-V Coupe, and CTS-V Wagon.

In the January 2011 issue of Car and Driver editors explained their focus on the CTS-V line:

“In forsaking the mainstream CTSs, we are saying yes to psychedelic power, yes to organ-shifting g-forces, yes to the great, mind-expanding duality of Cadillacs that make the 0-to-60 sprint about as fast as a Ferrari 599…. These are hard-core performance cars, but they are also Cadillacs, with all of the seamlessness, refinement, and content that implies.”

The CTS-V line features a supercharged 6.2L V-8 delivering 556 horsepower (415 kW) and 551 lb.-ft of torque (747 Nm). Power is delivered to the rear wheels through either a standard six-speed manual or available six-speed automatic transmission. Other high-performance features on the CTS-V family include standard Magnetic Ride Control, Brembo brakes, and 19-inch forged-aluminum wheels with Michelin Pilot Sport PS2 tires.

Introduced as a 2010 model, the CTS-V Sport Sedan is capable of accelerating from 0 to 60 miles per hour, and lapped the famed Nurburgring in Germany in 7:59.32 minutes.

The CTS-V Coupe, which went on sale this summer, pairs that performance with classic hardtop styling defined by the lack of a traditional B-pillar, the steeply raked windshield angle, and the long, nearly horizontal backglass. The Coupe also features concept-car details, such as the rear spoiler integrated into the center high-mounted stop lamp and the center-outlet exhaust with twin tips that pass through the rear fascia.

The CTS-V Wagon, which goes on sale this month, pairs that performance with accommodations for up to 58 cubic feet of cargo.

Read More: http://media.gm.com/content/media/us/en/news/news_detail.brand_cadillac.html/content/Pages/news/us/en/2010/Nov/1123_ctsv_award

Cadillac CTS-V Wagon: Starting At $62,990

DETROIT –The Cadillac CTS-V Wagon will be available at U.S. Cadillac dealers later this year, with pricing from $62,990, including destination. With a 556-horsepower V-8, the 2011 Cadillac CTS-V Wagon accelerates from 0 to 60 miles per hour in 4.0 seconds.

“The Cadillac CTS-V Wagon is a limited production offering for connoisseurs who are interested in the unique combination of V-Series performance with wagon style and capability,” said Don Butler, vice president, Cadillac marketing.

Like the CTS-V sedan and CTS-V Coupe, the CTS-V Wagon features a supercharged 6.2L V-8 delivering 556 horsepower (415 kW) and 551 lb.-ft of torque (747 Nm). Power is delivered to the rear wheels through either a standard six-speed manual, or a six-speed automatic transmission. Other high-performance features include standard Magnetic Ride Control, Brembo brakes, and 19-inch forged-aluminum wheels with Michelin Pilot Sport PS2 tires.

The CTS-V Wagon combines V-Series performance with the practicality of a wagon and the appointments of a luxury sedan.  The CTS-V Wagon can accommodate up to 58 cubic-feet of cargo, and features a full range of luxury amenities, such as:

• Heated, leather-appointed seats
• In-dash navigation system with 40-gigabyte hard drive
• Xenon HID headlamps with adaptive forward lighting
• Bose 5.1 Cabin Surround audio system
• Cadillac Premium Care Maintenance Service for four years / 50,000 miles 

Read More: http://media.gm.com/content/media/us/en/news/news_detail.globalnews

Cadillac Dealers

Cadillac Retail Sales Climb 41 Percent in October, Fueled by Consumer Demand for CTS and SRX

For 2010, total Cadillac sales are up 40 percent and retail sales are up 36 percent

DETROIT – Total Cadillac sales increased 15 percent in October over the same month a year ago, marking nine consecutive months of sales increases. Retail sales in October increased 41 percent, with CTS and SRX posting retail increases of 70 percent and 56 percent, respectively.

“Clearly, our award-winning products and customer satisfaction are attracting new customers to Cadillac,” said Kurt McNeil, vice president of Cadillac Sales and Service. “The CTS and SRX have helped Cadillac gain more than 2 percentage points of share in the luxury market in 2010, while customer services such as the Cadillac Premium Care Maintenance program have helped make Cadillac the top-ranked brand for total satisfaction in Auto Pacific surveys.”

In October, sales of the CTS line climbed 45 percent and retail sales increased 70 percent -- the sixth consecutive month of retail sales increases. Much of that increase can be attributed to the introduction of the CTS Sport Coupe – which now accounts for 29 percent of all CTS sales.

The CTS Sport Coupe was recently named one of the Top 10 Cars for 2011 by Popular Mechanics while the CTS-V Sport Coupe was named the “Domestic Car of the Year” by Esquire.

Of the design of the Sport Coupe, Popular Mechanics wrote: “The Coupe's profile is perhaps its best angle—with a swept windshield, blacked-out B-pillars and nearly horizontal rear glass that breathes new life into what is usually a banal perspective. Note the lack of exposed door handles, the center-mounted exhaust and the upright taillights that hark back to Cadillac's tail fins from 1948. Now drool.”
After driving the CTS-V Sport Coupe, Esquire wrote: “The near-silent supercharged V-8 under the hood is a kissing cousin to the monster in Chevrolet's Corvette ZR1, and it sends the CTS-V storming down the road in a seamless, snarling charge. You are reminded of Packards and Duesenbergs, of streamlined locomotives and Pullman cars…. In other words, everything American luxury — and a Cadillac — should be.”

 Read More: http://media.gm.com/content/media/us/en/news/news_detail.brand_cadillac.html/content/Pages/news/us/en/2010/Nov/1103_cadsales

Illinois Cadillac Dealers