Cadillac Most Desired Auto Brand in U.S.

2012 consumer survey measures emotional connections to brands

DETROIT – Cadillac is the most-desired automotive brand in the United States by men, according to results of a market research test by a company that studies emotional connections.

The 2012 “Most Desired Brands in the U.S.” survey was conducted by the global strategic neuro-insight firm Buyology Inc and uSamp, which measured personal and emotional connections to 220 well-known brands across 10 industries.

Cadillac saw retail sales growth of 6.8 percent in 2011, led by the CTS family of cars, which were up 19 percent over 2010, and the mid-size luxury SRX crossover, which increased sales by more than 9.6 percent last year.

Cadillac is poised to further extend sales in 2012 with the introduction of the XTS full-size luxury sedan and the ATS compact luxury sedan, which will be released in the spring and summer of 2012 respectively.

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Cadillac Super Bowl Spot Most Watched in U.S. History

2013 ATS commercial timing paid off in record-setting broadcast

DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday.

Kantar Media’s Super Bowl audience study found that the Cadillac spot reached an audience rating of 43.5, highest among all advertising spots shown during the NBC-TV telecast. With Super Bowl XVLI reaching a record U.S. television audience of 111.3 million viewer), this means the Cadillac spot had the highest audience ever for a single commercial.

”We have a big message this year – Cadillac is expanding with new models challenging the world’s best luxury cars. This stunning viewership data proves that Cadillac’s big message reached the largest audience,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When it comes to Super Bowl ads, everyone has opinions on their favorites. But it’s a fact that this Cadillac spot had the biggest audience during the game.”

The Kantar Media analysis showed that spots airing in the hotly contested game’s fourth quarter had higher viewership than those appearing earlier. Cadillac’s spot, called “Green Hell,” aired at 9:37 EST, during the game’s “two-minute warning” official timeout.

The previous record for the largest audience viewing a single commercial was “Miss Evelyn,” a spot for the Chevrolet Camaro in Super Bowl XLV last year. The U.S. telecast of the Super Bowl has achieved record audiences for three years running.

Read More: http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Feb/0207_ats