- Laps on exclusive racetracks; culinary and golf tips from the stars
- V-Series Performance Labs: Atlanta Oct. 14-16; Los Angeles Dec. 9-11
- Public V-Series Performance Academy, Las Vegas Oct. 29-31
– In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-
V on a private racecourse.
It’s an experience few would soon forget, and that’s the point behind Cadillac V-Series Performance Lab events being held across the United States.
Named after their V-Series performance cars, Cadillac is inviting more than 3,000 potential customers – mostly owners of competing luxury/performance cars – to an exclusive, up-close-and-personal demonstration of its luxury performance cars.
The events, also known as “V-Labs,” feature a series of product demonstrations and personalized driver training, along with an opportunity to meet the drivers of
Team Cadillac Racing, Johnny O’Connell and Andy Pilgrim, and Cadillac performance guru, John Heinricy, who led the V-Series engineering team.
“I am always happy to put my money where my mouth is in terms of putting people behind the wheel and letting the products speak for themselves,” said Cadillac Vice President of Marketing Don Butler. “Regardless of what they buy, I want to connect with them on their level, where they live and play, and when it’s most convenient for them.”
As part of a broader marketing effort, V-Labs function alongside other Cadillac experiential events including the
Cadillac Culinary Challenge and
Innovation Golf Clinics, which feature top-name chefs, such as Jonathan Waxman, Duff Goldman and Marcus Samuelsson, and golf professionals David Leadbetter, Matt Kuchar and Anthony Kim.
At each event, Cadillac has its latest products on display, and at the culinary events, attendees can test drive competing BMW, Lexus and Mercedes models. The Cadillac Culinary challenge events are open to the public, whereas the V-Series Performance Labs and Innovation Golf events are invitation-only.
James Koller, from Naperville, Ill., owner of a Lotus Elise, was recently invited to a V-Lab event at the
Autobahn Country Club racetrack in Joliet, Ill, where he drove a Cadillac CTS-
V coupe for the first time.
“I’ve been to similar events here with other manufacturers and I don’t ever recall companies like BMW letting people drive their M-cars for an afternoon,” he said. “I came here specifically to drive the CTS-
V and it was probably the most solid car I’ve ever driven on this track. It’s composed, confident.”
Cadillac will hold a day-long
V-Series Performance Academy at the
Spring Mountain Motorsports Ranch just outside of Las Vegas on Oct. 29-31 that is open to the public. To further widen the public reach of the V-Series events, Cadillac recently announced a
chance to win a
CTS-V, along with a
High Performance Driving Experience at the Monticello Motor Club in New York.
Read More:
http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Sep/0907_vlab
