DTS Named Most Dependable Large Premium Car

Cadillac’s full-size sedan had fewest problems in its segment in J.D. Power study

DETROIT – J.D. Power and Associates ranked the Cadillac DTS highest among large premium cars in its 2011 Vehicle Dependability Study released today. The DTS had 90 problems per 100 vehicles, the fewest of any vehicle in its class for the second year in a row.

For six straight years, the DTS and its predecessor, the DeVille, have earned a spot in the top three of the large premium car segment in the J.D. Power Vehicle Dependability Study. The report measures problems encountered in the past 12 months of 3-year-old vehicles.

“DTS is part of a line of full-size Cadillac luxury automobiles known for their long-term quality and craftsmanship,” said Don Butler, vice president for Cadillac Marketing. “We’re pleased to have this commitment to long-term reliability confirmed by a study that means so much to consumers.”

J.D. Power and Associates’ annual Vehicle Dependability Study is a U.S.-market based study providing insight into long-term reliability as vehicles approach the end of a typical warranty.  This year’s study surveyed more than 43,700 original owners of 2008 model year vehicles after three years of ownership.

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Cadillac U.S. Sales Rise 70 percent in February

• CTS sales increase 124 percent with gains by sedan, wagon and coupe
• SRX posts 19^th straight month of at least a double-digit percentage year-over-year gain
• Escalade total sales rise 6 percent, retail sales up 27 percent

DETROIT – The Cadillac CTS and SRX posted their best results ever for a February as Cadillac reported total U.S. sales for the month of 15,768, a 70 percent increase compared to the same period last year. Cadillac’s retail sales rose 83 percent for the month.
The results represent Cadillac’s best February total since 2006. It also represents the thirteenth consecutive month of year-over-year sales increases for the brand.

Total sales of the CTS family rose 124 percent to 6,033 in February. The CTS Coupe, introduced for the 2011 model year, had its best month since being launched last August. The CTS Sedan and Wagon also posted strong gains for the month.

The CTS family has become one of the most acclaimed lines in the luxury market. Popular Mechanics named the CTS Coupe one of the Top 10 cars for 2011. The high-performance CTS-V Coupe is a finalist for World Performance Car of the Year, and the CTS-V Wagon was named a 2011 Automobile magazine All-Star.

The SRX luxury crossover, dramatically redesigned for the 2010 model year, also continued its growth. SRX sales rose 55 percent to 5,502 in February. SRX has posted a year-over-year increase of at least a double-digit percentage rate for 19 straight months. Escalade sales rose 6 percent to 2,202 in February.

Cadillac has started the year with a strong push to attract new and returning luxury buyers as the market recovers. In January, Cadillac began its new “Red Blooded Luxury” advertising campaign, featuring the CTS Coupe and high-performance CTS-V Sedan.

In February, Cadillac launched the Cadillac Shield program, which ties together the brand’s suite of ownership benefits. Cadillac Shield includes Cadillac’s four-year, 50,000-mile bumper-to-bumper and five-year, 100,000-mile powertrain warranties. It also provides maintenance on many frequently required services for four years or 50,000 miles as well as 24-hour roadside assistance and courtesy vehicle transportation during the powertrain warranty period.

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