Among car buyers, none of the four surviving General Motors brands are really associated with hybrid vehicles.
Now that customer deliveries have started for the 2011 Chevrolet Volt extended-range electric car, GM's other brands will need some green cred too.
What's the future of GM's Two-Mode Hybrid system for medium and large vehicles?
Who gets hybrids?
And if Chevy now has the Volt, which GM brand becomes the lead for regular and plug-in hybrids?
We think it'll be Cadillac. Here's why.
Four reasons
Here are the four reasons we think Cadillac will take the lead within GM on hybrids.
First, the Escalade Hybrid sells better (as a proportion of overall model sales) than either the hybrid Tahoe or Yukon. Upscale Cadillac buyers are more willing to pay the money for a technology that lets them say "hybrid," even if it doesn't pay back.
If you can spend an extra $30K-plus for fancier trim and a Cadillac badge, a Hybrid option--complete with flashy fist-sized chrome "Hybrid" badges in either front fender--is just another luxury option to tick.
Read More: http://www.greencarreports.com/blog/1052850_chevys-got-the-volt-will-cadillac-be-gms-hybrid-leader
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