- CTS sales increase 124 percent with gains by sedan, wagon and coupe
- SRX posts 19th straight month of at least a double-digit percentage year-over-year gain
- Escalade total sales rise 6 percent, retail sales up 27 percent
The results represent Cadillac’s best February total since 2006. It also represents the thirteenth consecutive month of year-over-year sales increases for the brand.
Total sales of the CTS family rose 124 percent to 6,033 in February. The CTS Coupe, introduced for the 2011 model year, had its best month since being launched last August. The CTS Sedan and Wagon also posted strong gains for the month.
The CTS family has become one of the most acclaimed lines in the luxury market. Popular Mechanics named the CTS Coupe one of the Top 10 cars for 2011. The high-performance CTS-V Coupe is a finalist for World Performance Car of the Year, and the CTS-V Wagon was named a 2011 Automobile magazine All-Star.
The SRX luxury crossover, dramatically redesigned for the 2010 model year, also continued its growth. SRX sales rose 55 percent to 5,502 in February. SRX has posted a year-over-year increase of at least a double-digit percentage rate for 19 straight months. Escalade sales rose 6 percent to 2,202 in February.
Cadillac has started the year with a strong push to attract new and returning luxury buyers as the market recovers. In January, Cadillac began its new “Red Blooded Luxury” advertising campaign, featuring the CTS Coupe and high-performance CTS-V Sedan.
In February, Cadillac launched the Cadillac Shield program, which ties together the brand’s suite of ownership benefits. Cadillac Shield includes Cadillac’s four-year, 50,000-mile bumper-to-bumper and five-year, 100,000-mile powertrain warranties. It also provides maintenance on many frequently required services for four years or 50,000 miles as well as 24-hour roadside assistance and courtesy vehicle transportation during the powertrain warranty period.
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